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Facebook Ads Manager

Where is ads manager in facebook and How Do You Use It?

Facebook Ads Manager is an ad management tool offered by Facebook to help people design and edit their ad campaigns right from their platform. The tool has a wealth of features you can use to create new ads or edit ones you’ve already created. Facebook Ads Manager allows you to:

  • Target specific audiences with your ads
  • Manage your ad bids
  • Use A/B testing to find the best-performing ads
  • Track the performance of your campaigns
  • Optimize existing ads to improve their performance
  • Create new ads from scratch

As you can see, this one tool can help you tackle many tasks from one central location. If you’re planning to run ad campaigns on Facebook, it’s important to know how to find the Ads Manager tool and when you might want to use it.

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When to Use Facebook Ads Manager

Facebook Ads Manager acts as a one-stop-shop to manage, create and optimize your ads on Facebook. You’ll want to use this tool anytime you need to:

Where Is Ads Manager in Facebook?

Now that you understand what Ads Manager is and when to use it, you may be wondering: where is Ads Manager on Facebook? Here’s how to access this tool:

If you haven’t created any campaigns yet, you may get a message stating that individual ad metrics will appear after you get started. There should be a link under the message for “Ads Manager.” Click it to get started and open up the Ads Manager dashboard.

Viewing Your Ads

What are Campaigns?

Campaigns are your Facebook ad campaigns. You need to create one before you can start creating and running ads.

The campaign level is the broadest and gives you an overview of your ad strategies. You can tweak your objectives from here and view all of your ad strategies.

What are Ad Sets?

The Ad Sets level is where you can tell Facebook how you want your ads to be run. For example, you can adjust your target audience by creating audience profiles. From here, you can also change your budget, choose your ad placements and even create a schedule for your ads.

What are Ads?

The Ad level is the most specific, and this is where you can create, edit and optimize individual ads in your campaign.

Managing Your Ads

Underneath the tabs for Campaign, Ad Sets and Ads, you’ll find options for managing your existing ads. Here is where you can perform the following functions:

  • Create ads: Clicking the “Create” button will start the process of creating new ads.
  • Edit: From the Ads level, you can use the “Edit” function to change your advertisements. For example, you can tweak the deadline or add a new image. It’s important to note that editing an ad may put your ads back into review and will reset your data.
  • Duplicate: You can use this function to duplicate an ad set, campaign or individual ad. This is useful for creating new strategies without having to start from scratch.

There are also options to delete campaigns, import/export data or set rules for your ads from the “More” menu.

Viewing Your Ad Data

Once you begin creating and launching ad campaigns, you’ll start seeing data on your main dashboard. These reports make it easy to see how your ads are performing at a glance. For example, you can see:

  • The names of your campaigns
  • Your budget
  • Your current bidding strategy
  • Your chosen delivery method
  • The results of your campaign, including impressions and reach

Filtering Your Data

Ads Manager makes it easy to filter your data, so you can see the metrics that matter most to you and your campaign. For example, under the “Columns Performance” dropdown menu, you can view your data based on:

  • App engagement
  • Delivery method
  • Overall engagement
  • More

Additionally, you’ll find “Breakdown” and “Reports” tabs that will help you further refine your results to find what you need. For example, through the “Reports” tab, you can export your reports to Excel or Sheets.

Help, Notifications and Search

On the left sidebar, you’ll find four buttons at the bottom of the page:

  • Notifications: Here’s where you can view notifications for your Facebook Business Page. These notifications make it easy to respond to messages and engage with customers even when you’re managing your ad campaigns.
  • Help: Here’s where you want to go if you’re having trouble with Facebook Ads. It includes an FAQs section as well as a glossary of terms that are important to know.
  • Search: Here’s where you can search for a specific ad or ad set.
  • Expand: Use this button to expand the menu bar.

 

Top Left and Right Side Menus

Along with the menus and functions already discussed, Ads Manager has menus on the left and right sidebars that allow you to:

 

  • View your Facebook ad data in chart form.
  • Edit your ads and campaigns.
  • Close out the manager.
  • View your history of changes for ads.
  • View your Account Overview report.

These menus are more for quick access to different functions on the Ads Manager platform and Facebook Business pages. You can also access your Business page from these menus, view your audiences and more.

Final Thoughts:

Facebook Ads Manager is a powerful tool that makes it easy to manage your ads from one central location. Now that you know where to find Ads Manager and how to navigate the platform, it’s time to create your first campaign and put your campaign budget to work.

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